Restaurant Promotion via Street Food, Vans and Containers

It seems that everyone is doing it – street food or ‘pop-ups’ that is – and now it’s not limited to the independents that we have previously featured. A growing number of well established restaurant chains are now also using carts, van and pop-up formats to support their fixed site restaurants.

Byron Hamburgers, and specifically their Vans, are popping up at street food events and festivals around the country over the coming months.

Wahaca have taken a significant presence on the Southbank with their container restaurant – built from 8 recycled shipping containers. The approach certainly reinforces Wahaca’s brand as ‘Mexican market eating’. It will run for eighteen months and the company see it as a great way of experimenting with new food and design.

Even if you are an established high street restaurant, alternative temporary locations are a great way to sell more of your product while also promoting and ‘stretching’ your brand.

For further details see:

www.byronhamburgers.com

www.wahaca.co.uk

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