This type of promotion has been around for many years in
different guises. None the less, it does draw attention to potential new
customers while reengaging with existing. However, read on to see the other
very good reason for doing it.
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| Bull and Bear Waldorf Astoria |
It works like this -
a discount of $1 on cocktails for every 1% that the stock market dropped that
day, up to a maximum value of $5. However, the clever part is that customers
are required to prove they ‘like’ the Bull & Bear Steakhouse on Facebook or
follow the brand on Twitter in order to redeem the discount. As such the Bull
and Bear Steakhouse is both building a great customer database as well as
creating a direct marketing channel to their customers.
Marketing for restaurants has moved on but that doesn’t mean
you can’t combine an old idea with new technology.
If you want to stay ahead of the game in marketing your
café, restaurant, bar or visitor catering, contact www.montfortconsultants.com -
Catering Advice & Consultancy
