Friday, 6 July 2012

Innovative Bar Promotions

‘Cocktail discounts based on stock market drops’ - Bull & Bear Steakhouse at the Waldorf-Astoria, New York. 

This type of promotion has been around for many years in different guises. None the less, it does draw attention to potential new customers while reengaging with existing. However, read on to see the other very good reason for doing it.

innovative marketing
Bull and Bear Waldorf Astoria
It works like this - a discount of $1 on cocktails for every 1% that the stock market dropped that day, up to a maximum value of $5. However, the clever part is that customers are required to prove they ‘like’ the Bull & Bear Steakhouse on Facebook or follow the brand on Twitter in order to redeem the discount. As such the Bull and Bear Steakhouse is both building a great customer database as well as creating a direct marketing channel to their customers.

Marketing for restaurants has moved on but that doesn’t mean you can’t combine an old idea with new technology.

If you want to stay ahead of the game in marketing your café, restaurant, bar or visitor catering, contact www.montfortconsultants.com - Catering Advice & Consultancy