It’s certainly a novel way of increasing bottled
beers sales, especially during quieter times. A modern day take on a message in
a bottle but with a targeted approach, Harry's Bar in Singapore has introduced
QR codes on bottled beers. Customers buying a bottle of beer can then use
the QR code to strike up a 'conversation' with someone they are attracted to in
the bar. According to Harry’s, patrons have purchased twice as much bottled beer
since the app was launched. For further details watch the video.
See also:
Self Serve Pubs
Coffee Cup Sleeve - 'Live' Advertising
Creating Demand for Your Cafe or Restaurant
SmartDiner - Optimisation of Restaurant Bookings & Capacity
Montfort Catering Consultants - Developing New & Improving Existing Food & Beverage Operations
