Retro catering vans attract attention = Sales

Of course, a great location and a sunny day play a big part in achieving good ice cream sales. However, it would seem that everyone is still in love with ‘retro’ catering vans and wherever we see them we always see big queues! It doesn’t matter if its visitor catering, employee dining or a university refectory, something different is likely to create a renewed awareness and set you apart from the competition.

See also:

www.montfortconsultants.com/2011/05/retro-to-go/

Restaurant sign leaves no doubt

For anyone confusing the restaurant next door with Les Trois Garcons and Loungelover, they have made it very clear with this rather large sign.

www.lestroisgarcons.com

Food+Cinema+Art

What do you get if you combine Richard E Grant with Tracey Emin and Heston Blumenthal? The result of the three mentors is pop-up venue, Flight BA2012, opening in Shoreditch next month, combining a dining, cinema and art experience. The menu has been inspired by airline menus dating back to 1948 – the last time London hosted the Olympic Games. Find out more at facebook.com/britishairways

See also our main catering consultancy site for article about Cinema Catering and our Food Shorts blog entry Napkin Ring Reinforces Brand Positioning  |  Cinema Catering article I  |  Cinema Catering article II

Coffee on the Go!

This brings a whole new meaning to coffee on the go! Just add hot water and you can have quality ground coffee anywhere, from the top of a mountain to your office or anywhere else you choose.

The Coffeebrewer – described as a disposable French press.

www.growerscup.com 

VAT on hot take-out food wipes £30 million off Greggs share value

VAT on hot take-out food wipes £30 million off Greggs share value

It would be very difficult for a brand such as Greggs to flex their food offer to reduce the impact of this new tax on hot take-away food but it will be interesting to see how other catering operations will adjust their menus to remain competitive. Will the catering trends be changing?

Napkin Ring Reinforces Brand Positioning

‘Meat Fruit’ has to be one of the more popular photographed dishes from those having visited Dinner by Heston Blumenthal. But what about this, cardboard napkin rings, with interesting food facts and stories included on the inside – a fantastic approach to reinforcing the value of the restaurant brand.

















(look a little closer and read how afternoon tea was ‘invented’)

www.dinnerbyheston.com